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John Bernaden
: Rockwell Automation: 414-517-8387:

John A. Bernaden, a leading advocate for the IT revolution in manufacturing, was a co-founder and past vice chairman of the Smart Manufacturing Leadership Coalition, Inc. in Washington D.C., a non-profit group started in 2010.

Bernaden helped organize the coalition to educate Congress, the White House and business groups about public policies shifts needed for the coming IT-driven industrial revolution and its “meaningful use” in supporting national goals to revitalize American manufacturing competitiveness at home and abroad. He coined the term Smart Manufacturing, on Sept 9, 2009, at a Washington D.C. National Press Club event advocating for a “Smart, Safe and Sustainable” federal strategy and calling for President Obama to appoint the first “manufacturing czar” or White House Assistant to the President for Manufacturing Policy. He has given 100+ major speeches, written seminal leadership articles, blogged  viewpoints, and led industry forums to advocate for a paradigm shift in public policies from 20th Century labor-intensive Industrial policies to 21st Century automation-intensive Smart Manufacturing policies for U.S. and global economic, jobs and technology growth.

In 2005, he joined Rockwell Automation  as Director, Corporate Affairs and retired “early” in 2015 to dedicate more time to public service. He was responsible for leading global external communications and helping develop Rockwell Automation’s reputation as the world’s largest company solely dedicated to industrial automation and information solutions that make its customers more productive and the world more sustainable.

Bernaden also has more than 25 years of experience in previous marketing, corporate communications and government relations leadership positions at Johnson Controls, Honeywell and Sprint.  He helped establish and manage Johnson Controls annual Energy Efficiency Forum at the National Press Club in Washington D.C. from 1989 to 1996.

Former chairman of NEMA’s Intelligent Buildings Institute Marketing Committee and co-author of the Intelligent Building Sourcebook and the Open Protocols: Communications Standard for Building Automation Systems, Bernaden has given more than 75+ speeches and workshops on new technologies in “smart buildings.”

Bernaden is past board chairman for Milwaukee Public Television Friends, Inc., a Past President for the Milwaukee Rotary Club and served on the cabinet for United Way of Greater Milwaukee in 2006 and 2009. He is also a member of the exclusive Arthur W. Page Society of Fortune 500 top corporate and public affairs leaders.